Business promotion on Douyin

Advertising account registration and launch of advertising campaigns
Launch of targeted advertising
Launch of banner advertising
Integration with opinion leaders on the platform

Features of the Douyin platform

750+

million

active users per month

Douyin, the Chinese version of TikTok, is one of the most popular online platforms for viewing and sharing short videos. Developed by ByteDance, this app attracts millions of active users every day. Let’s take a look at the best practices and opportunities for promoting brands on Douyin, as well as the key differences between Douyin and TikTok.

Video content ranging from 15 seconds to 30 minutes in length can be posted.
Targeted at millennials and Generation Z.
Douyin boasts high user engagement with content thanks to its full-screen video format.

The platform also stands out from the rest with its long average daily usage time of 120 minutes.
There are lots of options for promotion — Douyin’s advertising office is called Ocean Engine. It includes 5 major platforms in China — Douyin, Toutiao, Xigua, Fanqie Novel, and CSJ (Pangle).

Differences between Douyin and TikTok

Douyin and TikTok are two different versions of the same app, designed for different audiences and regions. TikTok is aimed at attracting an international audience, while Douyin is intended for users in China. The interface of both apps is almost identical, but there are some differences in functionality and content.
One of the key differences is the availability of the apps in different regions. TikTok can be downloaded from the App Store or Play Market, while Douyin is only available in Chinese online stores. Besides, the registration process is also different.

The popularity of Douyin and its audience

Douyin attracts users with its ease of use and the opportunity to become famous thanks to its algorithms. Here, anyone can create and share their hobbies and creativity in video format. This opportunity has attracted many users who have become stars overnight thanks to Douyin. Bloggers use the platform to monetise their services and develop their personal brand.

Advantages of marketing on Douyin

Huge audience

With over 750 million active users in China, Douyin offers brands enormous potential to reach their target audience.
Diverse advertising formats

Douyin offers various advertising formats through its Ocean Engine advertising platform, including full-screen formats, news feed ads, game and app promotion, KOL selection through Xingtu, product promotion, and more. Brands can choose the right format based on their goals and budget.
Extensive audience targeting capabilities

Douyin allows you to tailor your ads to specific geographic regions, which is especially useful for local brands and businesses.
High user engagement

Short videos on Douyin capture users’ attention and generate high engagement. This is a great opportunity for brands to attract attention and create an emotional connection with their audience.
Douyin Shop marketplace

Douyin is actively developing its marketplace, allowing brands to open their own stores and use internal payment solutions. This is a great opportunity to sell products and services directly within the app.

Best practices for promotion on Douyin

Creating unique and interesting content

To attract users’ attention, you need to create original and interesting content. This could be a funny video, educational content or a creative challenge.

Using trends and hashtags 

Douyin is constantly updated with new trends and challenges. Brands can use these trends to create content that is relevant and interesting to their audience. It is also worth using hashtags to increase the visibility of your content.

Collaboration with influencers 

Influencers on Douyin have a huge audience and can help brands achieve greater reach and engagement. Collaborating with popular bloggers can help increase brand awareness and attract new customers.

Advertising through the Ocean Engine advertising account 

To launch advertising on Douyin, you need to create an advertising account on the Ocean Engine platform, where brands can launch advertising campaigns. This is a convenient tool for setting up and tracking the effectiveness of advertising.

Creating unique advertising creatives 

Understanding the Chinese mentality is an important part of successful advertising campaigns in China. Our team has its own production and editing facilities for all advertising platforms.

Douyin offers great opportunities for promoting businesses in China. With its huge audience, diverse advertising formats and high user engagement, Douyin has long been an attractive platform for businesses. By using best practices for promotion and analysing results, brands can achieve greater reach and success in the Chinese market.

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