Business promotion on BAIDU

SEO оptimization on Baidu  
Advertising account registration and campaign launch
Contextual advertising campaigns
Banner advertising
Collaborations with key opinion leaders (KOLs) on the platform

SALES ON THE CHINESE MARKET THROUGH BAIDU

This is a tremendous opportunity for businesses. With millions of users and a rapidly growing economy, China offers immense potential for growth and success. When it comes to website promotion in China, the most effective tool is the Baidu search engine. Let’s explore the specifics of website promotion on Baidu and share some tips to successfully grow your business in China.

17%

of all online advertising spending in China goes to Baidu

218

million

daily active users per month

5,3

billion

monthly visits

KEY FEATURES OF BAIDU PROMOTION

China’s internet market operates differently from Western markets and has its own unique characteristics. Many popular Western platforms like Google and Facebook are blocked in China, making it essential for companies entering this market to adapt to local conditions. It’s important to understand that Chinese users prefer domestic platforms and services, which makes Baidu promotion an indispensable part of any successful marketing strategy in China.

WHY BAIDU IS THE DOMINANT SEARCH ENGINE IN CHINA?

Baidu is China’s leading search engine and the absolute market leader in the Chinese digital landscape. Founded in 2000, it has established itself as a trusted information source for Chinese users over the past two decades.

HOW BAIDU WORKS

Baidu utilizes its own proprietary ranking algorithms that determine search result placements. Like other search engines, Baidu analyzes page content, backlinks, and other factors to determine relevance to search queries. However, unlike Western search engines, Baidu shows preference to websites in Simplified Chinese and places significant importance on page loading speed as a ranking factor.

ADVANTAGES OF PROMOTING ON BAIDU

NO NEED FOR A CHINESE LEGAL ENTITY OR ICP LICENSE — WE CAN CREATE AN ADVERTISING ACCOUNT USING YOUR OVERSEAS BUSINESS REGISTRATION.

Baidu offers various services and tools that help companies succeed in China. For example, Baidu Maps helps users locate businesses, while Baidu Baike (Baidu Encyclopedia) provides detailed information about companies and their products.

HOW TO PROMOTE YOUR WEBSITE ON BAIDU?

Baidu offers numerous promotion opportunities, with several key features standing out:

CONTEXTUAL ADVERTISING

Promotion in search results where ads are displayed to users based on webpage topic, location, time of day, or other contextual factors. This enables more precise targeting of audiences interested in specific products or services, significantly enhancing campaign effectiveness.
BAIDU DISPLAY ADVERTISING

Launch banner advertisements on Baidu’s partner websites and owned properties. This format helps increase brand awareness, drive traffic, and re-engage users to complete desired actions on your website or app.
SEO OPTIMIZATION

Technical and content adaptation of websites to align with Baidu’s algorithms, achieving higher rankings in organic search results.

DOCUMENTS REQUIRED FOR REGISTRATION

— Your company’s business license (extract from the Unified State Register of Legal Entities).
— A screenshot from the tax authority’s website with your company stamp on the screenshot.
— A website or promotional page in Chinese.

— A bank statement showing recent transactions.
— Top-up of the advertising account with a minimum of 10,000 CNY and payment of an annual service fee of 1,200 CNY.

PROMOTING YOUR WEBSITE ON BAIDU IS A CRUCIAL STEP FOR SUCCESSFULLY ENTERING THE CHINESE MARKET. THANKS TO ITS POPULARITY AND UNIQUE CAPABILITIES, BAIDU PROVIDES COMPANIES WITH THE OPPORTUNITY TO REACH A WIDE AUDIENCE AND ATTRACT NEW CUSTOMERS.

ADDITIONAL SERVICES

Weibo

One of China’s leading social media platforms
Douyin

The dominant search engine in the Chinese market
LRB

One of the most popular online platforms for watching and sharing short videos

News
and Opinions

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