«To know one's steps is to master the Way.
Yet, Cookies shall light the road. Please, decide which marks shall remain.»
BUSINESS PROMOTION ON WECHAT
- Registration and verification of a WeChat account
- Competitor analysis and development of a content strategy
- Profile design and content creation
- Registration of an advertising account and launch of advertising campaigns
- Integration with influencers on the platform
WECHAT SERVICES
WeChat is a Chinese super-app and the most popular messenger in mainland China, created by the Chinese holding company Tencent. It combines the functions of a messenger, a payment system, and a social network for sharing photos, videos, and much more. WeChat’s user audience numbers more than one billion people. It is safe to say that every resident of the Middle Kingdom has this application installed.
1,26
billion
monthly active users
3,5
million
mini-programs created on WeChat, through which purchases worth 2.7 trillion yuan were made in 2021
750
million
daily WeChat Moments users
Initially, WeChat was created as an instant messaging service. Very quickly, it incorporated many functions and became a multifunctional giant, or a super-app. WeChat can be used both from a phone and a desktop.
Launch with Mates Asia
Our team is ready to consult you!
CAPABILITIES OF WECHAT
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Messenger
WeChat users can send messages in various formats, such as text messages, voice messages, create chats, share photos and videos, make calls and video calls, and even transfer money to each other and send gift red envelopes. By the way, you can also choose your own chat design! -
WeChat Moments
Moments is the WeChat news feed where users can share posts with their friends. Moments users can exchange images, text, short videos, articles, and music, as well as react to each other’s posts by leaving likes or comments.
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WeChat News
In the news feed, users can see content published by subscribed accounts: for example, media organizations they follow.
-
WeChat Channels
Through Channels, WeChat users can create and share short video clips, similar to Douyin or TikTok.
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WeChat Mini-Programs
Mini-Programs are third-party applications embedded within the WeChat interface. A WeChat MiniApp is an application with a size of up to 10 megabytes, featuring a simplified interface and a more limited set of functions compared to native apps. It exists within the WeChat ecosystem and integrates with a WeChat service account. They offer the same services as conventional applications: shopping, food delivery, transport rental, entertainment, and much more—but they exist solely within WeChat.
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WeChat Pay
It is precisely this feature that allows users to pay for their purchases directly within WeChat itself, simply by scanning a QR code from their mobile device.
WECHAT FOR BUSINESS PROMOTION
In WeChat, not only personal but also business accounts can be registered.
Managing this type of account is an excellent tool for communicating with subscribers and clients. There are two types of business accounts:
a Subscription Account and an Official Service Account. Our team recommends that businesses register a Service Account, as it will belong to your legal entity.
| ADVANTAGES | STANDARD ACCOUNT | BUSINESS ACCOUNT |
|---|---|---|
| Communication | Available | Available |
| File Sharing | Available | Available |
| Subscription Feature | — | Available |
| Commercial Activity | — | Available |
What is the difference between a Subscription Account and an Official Service Account
A Subscription Official Account is somewhat similar to an official company page on Facebook. Its main feature is that verification is done under a Chinese company name, and the account belongs specifically to it. Users can subscribe to such an informational channel with publications and receive article digests. A Subscription Account can be used to build communication with the client and convey brand value.
An Official Service Account in WeChat provides the ability to conduct commercial activities within the account and sell goods directly through WeChat, as well as to connect customer support services. A Service Account can be registered to both a Chinese and a foreign legal entity, provided that the company’s statutory documents and basic information about the business owner are submitted.
The key difference between Subscription and Service Accounts is that a Subscription Account can publish once per day, while a Service Account can publish fpur times per month.
Subscription Accounts are more oriented towards bloggers, celebrities, and media outlets that frequently communicate something to their subscribers. A Service Account, on the other hand, acts more as a tool for landing and further work with subscribers.
Subscription Accounts are more oriented towards bloggers, celebrities, and media outlets that frequently communicate something to their subscribers. A Service Account, on the other hand, acts more as a tool for landing and further work with subscribers.
ADVERTISING ON WECHAT
WeChat provides effective tools for business promotion through the placement of advertisements that reach the platform’s vast and active audience. The following types of advertisements are available to achieve various marketing objectives:
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Banner advertising in WeChat Moments.
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Banner advertising in WeChat Moments.
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Advertising within Mini-Programs.
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Advertising in the WeChat Search results.
In addition, you can conduct integrations through Key Opinion Leaders (KOLs). This will enhance your company’s visibility by reaching the audience of internet celebrities whose blog themes are relevant to your account.
Our team provides a full range of services for the creation, management, and promotion of your WeChat account. We will develop a powerful advertising strategy for you and create relevant content that reflects the core philosophy of your business, as well as assist in processing incoming inquiries from users.
CASE STUDIES
Royal Tennis Club
- Growth & Performance Highlights Follower growth of 95% (+113 new followers) driven by organic promotion.
- 182% increase in views (reaching 6K+) and 219% increase in watch time.
- Engagement boost: Likes grew by 319%, and post saves increased by 35%.
- Services Provided: LITTLE RED BOOK (Xiaohongshu/RED)
What we did:
View case
- Little Red Book
DR.SEA
- Brand Launch from Scratch: Complete registration and verification on WeChat and Douyin in one month.
- Viral Content Success: The Labubu video achieved high organic reach and subscriber growth without an advertising budget.
- Localized Content: Four localized WeChat articles published, demonstrating high readership and engagement.
- Strategic Foundation: A comprehensive Douyin video promotion strategy developed based on competitor and trend analysis.
What we did:
View case
- Douyin
UTLC
- Analysis of the current state of the B2B logistics market on the China-Europe route.
- Identification of key market players and their market share.
- Analysis of target audience needs, preferences, and behavioral specifics.
- Turnkey WeChat Management.
- Baidu PPC (Pay-Per-Click) Advertising Launch and Lead Generation.
What we did:
View case
- Market Research in China
- Baidu
Positive Technologies
- The Baidu advertising campaign generated 34 leads in the first month, 6 of which were qualified.
- The CTR (Click-Through Rate) exceeded planned targets by 44%.
- The CPL (Cost Per Lead) was 83.5% below the planned cost, which allowed for budget optimization and increased profitability (ROI).
What we did:
View case
- Baidu
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