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Business promotion on Little Red Book
- — Account registration and verification on Little Red Book
- — In-depth competitor analysis and content strategy development
- — Profile optimization and high-quality content production
- — Advertising account setup and targeted campaign managemen
- — Strategic collaborations with platform influencers
WHAT IS LITTLE RED BOOK
Since its launch in 2013, Little Red Book has emerged as a pioneering force in social e-commerce. The platform specializes in visually rich content—from image posts and short videos to live streams—that inspires users and drives discovery. At its heart, Xiaohongshu is a vibrant community where users share authentic life experiences and product recommendations, creating powerful, organic word-of-mouth marketing.
21%
of content is advertising, ensuring a high-impact, low-clutter environment
50%
of its user base resides in Tier 1 and Tier 2 cities
70%
of users are women, a key demographic for consumer brands
72%
are under the age of 35, representing the next generation of shoppers
260
million
monthly active users
2013
launched in
TARGET AUDIENCE
Little Red Book is the platform of choice for young, urban women from major metropolitan areas. It drives trends in key lifestyle categories such as beauty & cosmetics, fitness, and products for children and pets.
Users actively share authentic experiences and recommendations using hashtags. This, combined with the platform’s powerful algorithm, allows for precise user segmentation, creating a rich database for highly accurate audience targeting.
Furthermore, users turn to LRB to explore their passions in fashion, beauty, travel, and dining. What sets the platform apart is its community-driven, niche expertise, which delivers trusted and highly specialized answers that users believe in.
THE BENEFITS OF PROMOTION ON LITTLE RED BOOK
Little Red Book is one of China’s fastest-growing social e-commerce platforms. Advertising and promotion on Xiaohongshu present immense opportunities for brands, especially those targeting Gen Z consumers.
Little Red Book uniquely blends social networking interactivity with e-commerce functionality, having integrated its own online marketplace in 2016. Users don’t just discuss products—they can purchase them directly in-app. This makes the platform exceptionally attractive for brands aiming to capture the youth market. Given the high social media engagement of Chinese Gen Z, a strong presence on Little Red Book can significantly boost conversion rates.
A second major advantage is the high level of trust in user-generated content (UGC). LRB actively encourages UGC, fostering an authentic community and a dynamic content ecosystem. Over 50% of the platform’s audience is open to new brands and products, making it the ideal launchpad for new offerings.
Furthermore, the platform provides robust, flexible tools for precise targeting and data analysis, allowing brands to meticulously select their target audience and fine-tune advertising campaigns for maximum impact.
KOL PARTNERSHIPS & COLLABORATIONS
Key Opinion Leaders (KOLs) are instrumental for successful marketing on Xiaohongshu. We partner with top-tier and mid-tier influencers to create content that resonates with their trusted followers. These collaborations typically feature in-depth product reviews, usage guides, and genuine personal recommendations that drive consumer confidence.
TARGETED NATIVE ADVERTISING
Brands can set up an advertising account on Xiaohongshu to launch targeted campaigns based on user preferences and behavior. Primary ad formats include homepage banners, and recommendations in the discovery feed or search results. This advertising is seamlessly integrated and is virtually indistinguishable from organic user content. This native approach increases the likelihood that the audience will perceive the promotion as a trusted recommendation rather than intrusive advertising.
SEARCH ADVERTISING
This advertising solution ensures your branded page appears in LRB’s dedicated brand zone. Users searching for relevant keywords will discover your products and content prominently featured at the top of the search results page, capturing high-intent traffic.
LIVE STREAMING COMMERCE
Live streaming on Little Red Book saw significant growth in 2023. Its style differs from the high-energy, discount-driven streams on Douyin or Kuaishou. LRB streams are characterized by deeper immersion and detailed product exploration, aligning perfectly with their audience’s desire for genuine insight. Hosts thoroughly demonstrate, test, and explain product benefits, and the ability to purchase in just two clicks drastically simplifies the path to purchase.
Launch with Mates Asia
Our team is ready to consult you!
HOW TO PROMOTE YOUR BUSINESS ON LITTLE RED BOOK
TARGETED POST PROMOTION
This advertising format allows you to boost your posts or launch various banner ad formats with precise targeting options. It’s an excellent way to amplify your content’s visibility, expand its reach, and grow your follower base
ENGAGING KEY OPINION LEADERS
On Little Red Book, you can collaborate with renowned bloggers and celebrities to promote your brand. This strategy drives highly engaged traffic and significantly increases brand awareness.
HOW TO PROMOTE YOUR BUSINESS ON LITTLE RED BOOK
Reach potential customers on LRB through authentic recommendations or targeted sales strategies. A smart marketing plan includes:
-
AUDIENCE RESEARCH
Leverage LRB’s built-in analytics tools to study audience behavior and product trends. Use these insights to co-create content that resonates with your target users. Posting content that reflects user interests helps strengthen brand affinity and build audience trust.
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CONNECTING YOUR BRAND TO USERS’ DAILY LIVES
Users frequently engage with practical content that includes product recommendations and comparisons. Brands can use this approach in the early stages of audience building. Content that taps into emotional needs, in particular, can help form a premium connection with consumers.
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SELECTING THE RIGHT VISUALS
Images should feature clear, high-quality product shots to facilitate purchase decisions. The LRB audience also appreciates content that feels authentic and relatable—such as photos from real customers. When creating visuals, prioritize genuineness and a natural aesthetic.
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CONTENT LOCALIZATION
Localization goes beyond just language and includes adapting your messaging to align with local cultural nuances. To make your content resonate with a Chinese audience, stay updated on local trends and analyze successful campaigns from domestic brands.
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KOL AND KOC COLLABORATIONS
In addition to working with large-audience Key Opinion Leaders (KOLs), partnering with Key Opinion Consumers (KOCs)—everyday users who share genuine product experiences with smaller, highly engaged followings—can be highly effective. Followers often trust KOC recommendations precisely because they come across as authentic. Since LRB rewards high-quality content, KOC collaborations can help your brand reach its audience organically.
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DIVERSIFY CONTENT FORMATS
It’s important to maintain a balance between promotional and value-added content. An effective content mix includes multiple formats: from KOL partnerships and educational posts to branded hashtag campaigns.
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SEARCH ENGINE OPTIMIZATION
Keyword research helps identify search volume and popular terms. By integrating high-frequency phrases into titles and descriptions, you can improve content visibility. Keywords on LRB are increasingly important for enhancing discoverability, helping users quickly find your brand’s official account or product listings.
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LONG-FORM CONTENT
We recommend periodically publishing long-form posts that incorporate storytelling, rich details, and emotional appeal. This strategy is designed to boost organic reach and improve readability.
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GIVEAWAYS AND CONTESTS
To participate in a giveaway, users may be required to follow your account, create content, or like a post. This method is highly effective for rapidly expanding reach and attracting new audiences who are genuinely interested in your products.
HOW TO CREATE AN ADVERTISING ACCOUNT AND STORE ON LITTLE RED BOOK?
To register an account as an overseas legal entity, the following documents are required:
- Copy of the company registration certificate — tax registration certificate, business license for foreign companies;
- Legal address of the company;
- Representative’s passport or driver’s license;
- Trademark.
If the submitted information is incomplete or inaccurate, processing delays or rejection by the platform may occur. Therefore, it is essential to prepare all required documents in advance.
Account setup and store activation are separate procedures. Opening a store is a lengthy and complex process, typically taking between 2 to 5 months. Mates China provides end-to-end support for doing business on Little Red Book, including store registration, account management, and KOL collaborations.
Thanks to its multifunctional capabilities, Little Red Book has become an indispensable tool for brands looking to successfully enter the Chinese market. Its high social engagement, quality content, powerful recommendation algorithms, and advanced analytics make LRB the ideal platform for promoting and scaling your business.
Case Studies
Royal Tennis Club
- Growth & Performance Highlights Follower growth of 95% (+113 new followers) driven by organic promotion.
- 182% increase in views (reaching 6K+) and 219% increase in watch time.
- Engagement boost: Likes grew by 319%, and post saves increased by 35%.
- Services Provided: LITTLE RED BOOK (Xiaohongshu/RED)
What we did:
View case
- Little Red Book
DR.SEA
- Brand Launch from Scratch: Complete registration and verification on WeChat and Douyin in one month.
- Viral Content Success: The Labubu video achieved high organic reach and subscriber growth without an advertising budget.
- Localized Content: Four localized WeChat articles published, demonstrating high readership and engagement.
- Strategic Foundation: A comprehensive Douyin video promotion strategy developed based on competitor and trend analysis.
What we did:
View case
- Douyin
UTLC
- Analysis of the current state of the B2B logistics market on the China-Europe route.
- Identification of key market players and their market share.
- Analysis of target audience needs, preferences, and behavioral specifics.
- Turnkey WeChat Management.
- Baidu PPC (Pay-Per-Click) Advertising Launch and Lead Generation.
What we did:
View case
- Market Research in China
- Baidu
Positive Technologies
- The Baidu advertising campaign generated 34 leads in the first month, 6 of which were qualified.
- The CTR (Click-Through Rate) exceeded planned targets by 44%.
- The CPL (Cost Per Lead) was 83.5% below the planned cost, which allowed for budget optimization and increased profitability (ROI).
What we did:
View case
- Baidu
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Launch with Mates Asia
Our team is ready to consult you!