Case Study ST Group

ST Group is an international association of enterprises with diverse functions and a wide partner network of warehouses, elevators, and logistics terminals. The company specializes in agricultural commodity export and comprehensive logistics support for these shipments.

Key export destinations include China, India, Iran, Algeria, CIS countries, and the Middle East. The Group’s resources enable it to provide a full cycle of services for international buyers: from procurement and document processing to logistics and final delivery of the products.

The company had prior experience exporting to China, even maintaining a Chinese legal entity and a local partner, but lacked a fully developed digital presence on Chinese platforms. They were exploring new channels for promotion and partnerships to achieve a systematic market entry.

BACKGROUND

Lack of a comprehensive digital presence on key Chinese platforms (WeChat, Baidu, etc.).

Insufficient brand awareness among Chinese B2B buyers.

Difficulty in building trust without an online company presentation.

OBJECTIVES

Increase brand recognition among Chinese B2B companies.
Establish a foundational digital presence on the key platform, WeChat, and open an advertising account in Baidu.
Highlight the reliability and scale of the company’s logistics infrastructure.

WHAT WE DID

Registered and verified the official service account for the company on WeChat. Populated the account with essential base content.
Configured the menu, auto-reply, and welcome message.
Opened an advertising account in the Baidu ecosystem in preparation for the subsequent B2B promotion launch.

RESULTS

Successfully verified the WeChat account in a short timeframe (1.5 weeks).
Opened a Baidu advertising account using the Russian legal entity.

INSIGHTS

Mates Asia has provided ST Group a solid foundation for digital promotion in the Chinese market. Despite the temporary changes, the company has managed to obtain existing tools for further development in the region.

Other cases

Royal Tennis Club

Growth & Performance Highlights Follower growth of 95% (+113 new followers) driven by organic promotion.
182% increase in views (reaching 6K+) and 219% increase in watch time.
Engagement boost: Likes grew by 319%, and post saves increased by 35%.
Services Provided: LITTLE RED BOOK (Xiaohongshu/RED)

What we did:

Little Red Book

View case

DR.SEA

Brand Launch from Scratch: Complete registration and verification on WeChat and Douyin in one month.
Viral Content Success: The Labubu video achieved high organic reach and subscriber growth without an advertising budget.
Localized Content: Four localized WeChat articles published, demonstrating high readership and engagement.
Strategic Foundation: A comprehensive Douyin video promotion strategy developed based on competitor and trend analysis.

What we did:

WeChat
Douyin

View case

UTLC

Analysis of the current state of the B2B logistics market on the China-Europe route.
Identification of key market players and their market share.
Analysis of target audience needs, preferences, and behavioral specifics.
Turnkey WeChat Management.
Baidu PPC (Pay-Per-Click) Advertising Launch and Lead Generation.

What we did:

Market Research in China
Baidu
WeChat

View case

Positive Technologies

The Baidu advertising campaign generated 34 leads in the first month, 6 of which were qualified.
The CTR (Click-Through Rate) exceeded planned targets by 44%.
The CPL (Cost Per Lead) was 83.5% below the planned cost, which allowed for budget optimization and increased profitability (ROI).

What we did:

WeChat
Baidu

View case

Got a question?

We will help promote your business in China. Fill out the form and get a consultation.