Case Study: Royal Tennis Club

Royal Tennis Club is a sports club in Thailand catering to an international audience. It offers tennis training, court rentals, and events for adults and children. Prior to starting cooperation in China, the club had no experience with local promotion but expressed a strong interest in attracting Chinese tourists.

BACKGROUND

The client wanted to launch promotion on Chinese social media platforms from scratch. They had no accounts, no strategy, and no understanding of local trends. The main goal was to test the Chinese audience’s interest and build brand awareness among tourists.

OBJECTIVES

Attract the Chinese audience, including tourists in Phuket.

Gain initial subscribers and increase reach.

Prepare content that meets the expectations of Chinese users.

Manage the account with a focus on engagement without paid advertising.

WHAT WE DID

LRB Account Localization: Complete localization of texts and visual materials for the Little Red Book (LRB/Xiaohongshu) platform.
Content: 15+ posts and 2 reposts. Strategic use of hashtags and local trends.
Analytics: Tracking engagement and audience growth, adapting content based on interests.

CHALLENGES AND SOLUTIONS

Challenge: Low brand awareness.
Solution: Focused on attractive content and an emotional presentation style.
Challenge: Lack of an engaged subscriber base.
Solution: Used engaging headlines, covers, and platform algorithms to drive organic distribution.

RESULTS

Content: 12 posts, 2 reposts, 6,082 views (+182%), 15 hours of viewing time (+219%).
Engagement: 88 likes (+319%), 23 saves (+35%), 9 comments (+12%).
Audience growth: +113 subscribers (+95%), total number of subscribers — 1,448.

INSIGHTS

The account demonstrates sustained growth across all key metrics. Important recommendations for further development include:
Account Verification: Complete the verification process to unlock additional features.
Trend Participation: Join 运动薯 (Sports Shu) challenges to increase reach.
Content Strategy: Increase posting frequency, including videos with engaging content, behind-the-scenes footage, and interviews.
Collaborations: Select micro-influencers and publish joint content and testimonials.

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Viral Content Success: The Labubu video achieved high organic reach and subscriber growth without an advertising budget.
Localized Content: Four localized WeChat articles published, demonstrating high readership and engagement.
Strategic Foundation: A comprehensive Douyin video promotion strategy developed based on competitor and trend analysis.

What we did:

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Identification of key market players and their market share.
Analysis of target audience needs, preferences, and behavioral specifics.
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What we did:

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Positive Technologies

The Baidu advertising campaign generated 34 leads in the first month, 6 of which were qualified.
The CTR (Click-Through Rate) exceeded planned targets by 44%.
The CPL (Cost Per Lead) was 83.5% below the planned cost, which allowed for budget optimization and increased profitability (ROI).

What we did:

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Sila Sveta

Tencent Ad Account Setup: Successfully established the advertising account within the Tencent ecosystem.
Account Verification: WeChat and Douyin official account verification successfully obtained.
Reach Achievement: Exceeded 3 million in total reach across WeChat & Douyin within the first three months.
Follower Growth: Achieved over 5,000 followers from a standing start within six months.
High Engagement Rate (ER): Maintained an average engagement rate (ER) of 9.11% on the newly launched accounts.
Services Provided: WECHAT, DOUYIN

What we did:

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