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Turnkey Baidu Search Advertising Setup
- Strategy development tailored to business needs
- Creative preparation and content adaptation considering cultural and linguistic specifics
- Technical setup of search advertising campaigns
- Regular results analysis and optimization
Turnkey Baidu Search Advertising Setup
Baidu search advertising opens new horizons for businesses in China. As the leading search engine in the country, this platform holds significant influence over the Chinese online advertising market.
Baidu covers over 60% of China’s search engine market, with users making 6 billion daily queries. This makes search advertising an indispensable tool for companies aiming to reach a broad audience.
Baidu is not just a search engine but a complete ecosystem of diverse services. It includes Baidu Baike (encyclopedia), Baidu Zhidao (Q&A), Baidu Tieba (social network), Baidu News, and many other platforms.
Comprehensive Baidu Promotion Services
Baidu search advertising is a powerful tool for entering the Chinese market. Our search advertising management services include:
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Strategy development tailored to business needs
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Creative preparation and content adaptation considering cultural and linguistic specifics
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Technical setup of search advertising campaigns
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Regular results analysis and optimization
Strategy Development
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Niche analysis and competitor positioning research
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Keyword selection: high-frequency, competitive, and specialized terms
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Ad copy creation considering Chinese specifics, including key phrases and call-to-action
Technical Setup and Campaign Launch
Campaign setup and launch
To launch a Baidu campaign you need:
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Make a deposit
from 5000 yuan -
Set cost-per-click
From $0.5 to $20 -
Choose ad format
Text, banner, or display network
Campaign Optimization and Management
To improve results:
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Use Baidu Analytics as the main monitoring tool
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Conduct A/B testing of ads
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Track keyword performance
Continuous monitoring and optimization will help improve your Baidu advertising effectiveness.
Additional Optimization Tips
To enhance Baidu advertising effectiveness:
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Use geo-targeting and time targeting
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Regularly update keywords and negative keywords
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Optimize landing pages
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Add ad extensions and experiment with formats
Search Ad Formats
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Text Ads
Classic format consisting of headline and description.
Technical specifications:
▪ Headline: up to 50 Chinese characters
▪ Description: up to 80 Chinese characters
▪ URL: up to 1024 characters -
Expanded Text Ads
Enhanced version of text ads with additional elements.
Technical specifications:
▪ Headline 1: up to 30 Chinese characters
▪ Headline 2: up to 30 Chinese characters
▪ Description: up to 90 Chinese characters
▪ Up to 4 extensions (phone number, address, additional links) -
Dynamic Ads
Automatically generated ads based on website content.
Technical specifications:
▪ Requires XML feed with product information
▪ Baidu automatically creates headlines and descriptions -
Image Ads
Visual ads combining text and image.
Technical specifications:
▪ Image: 1200×628 pixels, up to 300 KB
▪ Headline: up to 50 Chinese characters
▪ Description: up to 100 Chinese characters
Have Questions?
Want to launch search advertising for your business in China? Our team will help with Baidu search advertising setup!
Comparative Analysis of Formats
| Format | Advantages | Disadvantages |
|---|---|---|
| Text | Easy to create, low cost | Limited visual appeal |
| Expanded Text | Text More information, higher CTR | Require more setup time |
| Dynamic | Automation, personalization | Less control over content |
| Image | High visual appeal | Higher cost, more complex to create |
Search Results Ad Examples
Baidu Advertising Performance Evaluation
When analyzing Baidu advertising results, it’s important to monitor these metrics:
CTR:
Click-through rate from impressions
CPC:
Cost per click
Conversion:
Percentage of visitors completing desired action
ROI:
Return on advertising investment
Baidu provides detailed reports for each ad type, enabling real-time campaign optimization.
Localization Strategies for Advertisers
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Content Adaptation
Use professional Chinese translation
Consider cultural specifics when creating ad messages -
Keywords
Conduct niche research to select Chinese keywords
Use various tools for automatic relevant query selection -
Targeting
Set up geographical targeting for required Chinese regions
Use behavioral targeting for precise audience reach -
Display Timing
Consider time difference between Russia and China
Set up ad displays during peak audience activity hours
Legal Regulation of Online Advertising in China
Online advertising in China is strictly regulated by the 1994 Advertising Law. It establishes key rules for promotion on Baidu and other platforms.
Main Law Requirements
- Advertising authenticity and legality
- Prohibition on using state symbols
- Avoidance of superlatives
- Compliance with moral standards
- No discrimination allowed
Search Advertising Requirements
Additional rules apply to Baidu search advertising:
- Clear information
- Citation of data sources
- Patent information
- Prohibition of hidden advertising
Prohibited Industries
Advertising is banned for:
- Tobacco products
- Alcohol
- Gambling
Restricted Industries
Special rules for:
- Medicine: cannot guarantee effectiveness
- Education: prohibition on result guarantees
- Finance: cannot promise future benefits
- Real estate: prohibition on value growth guarantees
Violations incur major fines up to 10 times advertising budgets.
Mates-China Case Studies
Royal Tennis Club
- Growth & Performance Highlights Follower growth of 95% (+113 new followers) driven by organic promotion.
- 182% increase in views (reaching 6K+) and 219% increase in watch time.
- Engagement boost: Likes grew by 319%, and post saves increased by 35%.
- Services Provided: LITTLE RED BOOK (Xiaohongshu/RED)
What we did:
View case
- Little Red Book
DR.SEA
- Brand Launch from Scratch: Complete registration and verification on WeChat and Douyin in one month.
- Viral Content Success: The Labubu video achieved high organic reach and subscriber growth without an advertising budget.
- Localized Content: Four localized WeChat articles published, demonstrating high readership and engagement.
- Strategic Foundation: A comprehensive Douyin video promotion strategy developed based on competitor and trend analysis.
What we did:
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- Douyin
UTLC
- Analysis of the current state of the B2B logistics market on the China-Europe route.
- Identification of key market players and their market share.
- Analysis of target audience needs, preferences, and behavioral specifics.
- Turnkey WeChat Management.
- Baidu PPC (Pay-Per-Click) Advertising Launch and Lead Generation.
What we did:
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- Market Research in China
- Baidu
Positive Technologies
- The Baidu advertising campaign generated 34 leads in the first month, 6 of which were qualified.
- The CTR (Click-Through Rate) exceeded planned targets by 44%.
- The CPL (Cost Per Lead) was 83.5% below the planned cost, which allowed for budget optimization and increased profitability (ROI).
What we did:
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- Baidu
Sila Sveta
- Tencent Ad Account Setup: Successfully established the advertising account within the Tencent ecosystem.
- Account Verification: WeChat and Douyin official account verification successfully obtained.
- Reach Achievement: Exceeded 3 million in total reach across WeChat & Douyin within the first three months.
- Follower Growth: Achieved over 5,000 followers from a standing start within six months.
- High Engagement Rate (ER): Maintained an average engagement rate (ER) of 9.11% on the newly launched accounts.
- Services Provided: WECHAT, DOUYIN
What we did:
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- Douyin
ST Group
- Account Creation: STglob official accounts established on the Baidu and WeChat platforms.
- Content Localization: Content developed with close attention to the cultural and linguistic nuances of the Chinese market to effectively attract the target audience.
- Strategic Planning: Comprehensive market research and competitive analysis conducted to build a long-term strategy for the Chinese market.
- Services Provided: WECHAT, DOUYIN
What we did:
View case
- Douyin