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Yet, Cookies shall light the road. Please, decide which marks shall remain.»
Tmall Store Launch Turnkey Project
— The Leader in Chinese E-Commerce
- Document preparation for opening a Tmall store
- Store registration and launch on Tmall
- Payment of deposits and platform fees
- Localization of product pages and interface for Chinese consumers
- Ongoing store optimization and support
Tmall Store Launch Turnkey Project
China’s e-commerce market is one of the largest in the world. Selling on Chinese marketplaces offers major growth opportunities for international brands and entrepreneurs.
At Mates Digital Agency, our expertise lies in understanding the specifics of the Chinese market and successfully onboarding clients to Chinese marketplaces. Our experienced managers will guide you through the process of opening your own Tmall store while ensuring full compliance with platform requirements.
What is Tmall?
Screenshots of the Tmall interface
Tmall is China’s e-commerce marketplace owned by Alibaba Group. Unlike C2C platforms like Taobao, Tmall operates in the B2C segment.
Clients choose Tmall when authenticity, brand reputation, one-click convenience, and access to international products matter. It’s the go-to platform for leading global and luxury brands.
Being on Tmall automatically elevates your brand’s status. Presence here not only drives sales but also strengthens your image in one of the world’s most competitive markets.
Tmall in Numbers
666
M
monthly mobile users
180
K+
registered brands
18
K+
international brands
60%
share of China’s e-commerce market
75%
of users are below age of 30
70%
live in Tier-1 and Tier-2 cities
Cross-border model available
Strong focus on premium and luxury goods
Tmall gives international businesses access to a young, tech-savvy, and highly solvent consumer base. However, entering the marketplace requires a well-planned strategy and a clear understanding of its requirements.
Key Requirements for Selling on Tmall Global
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The company must be registered outside of mainland China
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Products must be original and authentic
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The company must own the brand rights
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The brand should have international recognition or demand
Tmall Store Models
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Tmall Flagship Store
For brand owners or authorized distributors. Only one brand can be sold.
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Tmall Authorized Store
For companies selling multiple brands registered under the same company. This format is ideal for companies that work with multiple brands but do not own them.
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Tmall Flagship Stores
Franchise stores are popular among retailers and companies that work with multiple brands within the same category. This type of store can offer products from different brands that are not owned by a single company.
Find out which Tmall store type best fits your business. Mates Digital Agency in China will answer your questions and guide you through launching your store. Apply below, and we’ll get in touch with you for a consultation.
Want to enter Chinese marketplaces?
Our team will advise and help you open a store on Tmall.
First Steps to Getting Started on Tmall
Once you’ve decided to launch on Tmall and chosen your store type, the registration and go-live process begins. It’s important to handle each step carefully to avoid mistakes and start selling quickly.
1. Document Preparation
Opening a Tmall store requires specific documents and certificates. This is how the platform ensures that only authentic brands and high-quality products are accepted.
Required documents include:
- Business license
- Trademark ownership proof
- Import license
- Hygiene/safety certificates
- Articles of incorporation
- Company regulations and structure documents
- Financial statements
- Power of attorney
- Alipay agreement
- Customs documentation
.
2. Registration & Store Setup
The registration process starts by submitting an application via Tmall’s official website and uploading all required documents right away.
Once your application is approved and authentication is complete, the platform will invite you to sign an agreement outlining the terms and conditions for selling on Tmall.
.
3. Deposits & Fees
To operate on Tmall, international companies need to account for deposits and platform fees.
- Security Deposit
Required for all store types, ranging from ¥50,000–150,000 depending on category. Used to cover potential disputes or penalties.
- Annual Service Fee
As of September 1, 2024, Tmall has eliminated the annual service fee previously charged to sellers.
Key points regarding this change:
- All sellers who signed a contract with Tmall on or after September 1, 2024, are exempt from paying the annual service fee going forward.
- Refunds are available (under varying conditions) for sellers who paid the annual service fee between January and August 2024.
This decision is aimed at supporting merchants, improving service quality, and creating more opportunities for business growth on the Tmall platform.
Commission Fees
Tmall and Tmall Global charge a commission on every sale, with the exact rate depending on the product category.
Advertising & Promotion Costs
Flexible and depend on your strategy and budget.
Leave your contact details and we’ll calculate your estimated entry costs for Tmall, outline the applicable fees for your product category, and help you assess the profitability of selling on the platform.
Challenges of Selling on Tmall
While the platform offers incredible opportunities, businesses often face challenges.We will help you solve these challenges.
Our services include:
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Document Registration & License Preparation
Complex requirements can be time-consuming without expert guidance. Our experienced managers know all the specifics and can complete the registration process more quickly.
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Localization for Chinese Consumers
The Chinese market is very different from the European markets. Without proper localization, it’s easy to make mistakes that can damage your brand’s reputation.
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Ongoing Store Management
Managing a Tmall store requires constant attention from updating your product assortment to optimizing ad campaigns. It’s also crucial to respond promptly to customer reviews and inquiries.
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KOL & Influencer Marketing
Chinese consumers rely heavily on Key Opinion Leaders. Building these relationships without local support is difficult.
Mates Digital Agency helps international businesses overcome legal, logistical, marketing, and cultural challenges. From registration to sales optimization, we provide end-to-end support so your brand can unlock the full potential of the Chinese market.