«To know one's steps is to master the Way.
Yet, Cookies shall light the road. Please, decide which marks shall remain.»
Go China Tourism
Create awareness and experiences — grow systematically!
What is it?
Go China Tourism is an end-to-end program for regions and cities, hotels, tour operators/agencies, and restaurantsthat want to attract Chinese travelers and increase visitor flow. We build a long-term China strategy, localize your content, and account for the local digital landscape and cultural nuances.
What
your business gets?
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Market analysis of China’s outbound travel and your niche
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A custom brand/destination strategy
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Brandbook localization for Chinese audiences
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Full setup and management of Chinese social media
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KOL/KOC collaborations
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Listings on Chinese travel platforms (OTAs)
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Setup and management of ad campaigns
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Ongoing analytics and optimization
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Bonus: trend scouting & content ideas for Chinese users
We Offer 4 Stages
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Analytics & Strategy
- China travel market research: trends, seasonality, demand geography
- Audience analysis: traveler segments, key interests and triggers
- Competitor audit: regions, hotels, agencies, restaurants in China
- Audit of your current digital assets & content
- Check legal setup and any promotion constraints
- Strategy build: channel mix, tone of voice, media plan & KPI forecast
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Digital Presence
- Registration & verification of accounts
- Ad account setup and campaign readiness
- Brandbook & visual adaptation for Chinese audiences
- Content production: photo, video, articles, guides, posters
- Localization of texts (menus, tour programs, room descriptions, sights)
- Content strategy aligned with seasonal traffic
- Test campaigns with A/B testing of formats
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Growth & Scale
- Media plan adaptation for growth targets
- Community ops: replies, review seeding, content tuning by feedback
- Performance optimization by KPI and seasonality
- Conversion-focused landing pages for bookings & leads
- Lead-gen campaigns targeting travel interests
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Experiments & Awareness
- KOL / travel-blogger collabs: scripts, formats, content control, tracking links
- Blogger & press trips from China (full service: visas, itinerary, logistics, scripts, filming, KPI-based publishing)
- PR placements in Chinese travel media, blogs, forums
- Trade shows in China with full digital support
Who is Go China Tourism For?
Regions and cities seeking more visitors from China
Hotels, restaurants, tour operators and agencies focused on Chinese guests
Brands and projects that need a China-ready strategy and content
Companies that tried China marketing but did not hit targets
Ready to capture the Chinese audience?
Request a consultation — we will map your audience, pick channels, and launch a measurable plan for China travel marketing.