Go China Logistics From China to Client — Faster, More Reliable, More Visible

What is it?

Go China Logistics is a comprehensive solution designed for companies operating in the logistics sector with China: from warehouse operators and container renters to carriers, exporters, importers, and container train operators.

This solution is tailored for B2B companies aiming to capture the attention of Chinese partners, build trust and brand awareness in the market, and establish a steady flow of targeted leads. Behind every B2B contact are real people immersed in China’s media landscape — which is why our promotion also incorporates B2C patterns.

Key market entry 
challenges

Non-obvious ways to maintain presence in Chinese social networks and media.
High competition within China.
Low brand awareness and insufficient trust among the local audience.

Goal of the Solution

To create and develop a recognizable brand in China, increase the number of leads and partners, and build trust in the local B2B environment.

What
Your Business Gains?

Analysis of market entry barriers for logistics services in China, including legal, regulatory, and operational aspects.
Detailed competitor audit covering presence channels, content strategy, and PR tools.
An optimal strategy for integration into the Chinese media landscape.
Assistance with brand and service adaptation to engage the Chinese B2B audience, including account registration and verification processes.
Reduction of registration and verification timelines on official platforms.
A promotion infrastructure aligned with Chinese cultural codes: official social media accounts (WeChat, Weibo), advertising platforms (Baidu, WeChat Ads), participation in industry exhibitions, and publications in specialized media.
Support tailored to the specifics of the logistics industry and the Chinese media environment.
Initial and secondary lead processing in Chinese.
Organization of participation in industry exhibitions and publications in relevant media.
Continuous performance monitoring and scaling of successful channels.

We Offer 4 Stages

Analysis and Strategy
Conduct market research on logistics services: volume, competition, behavioral and legal barriers.

Assess risks and scenarios, from low brand awareness to communication challenges and building trust with Chinese B2B clients.

Audit current marketing channels and presence: social media, website, PR activities.

Develop a market entry strategy for China, including:
- Customer and partner engagement model (local office, partner, agency arrangement);
- Plan for account registration and obtaining approvals;
- Digital presence infrastructure (WeChat, Baidu, Weibo, etc.);
- PR and media strategy;
- Participation in industry exhibitions and events;
- Timeline and budget forecast.
- Analyze market and competitors in China.
- Evaluate content and PR strategies of industry leaders.
- Verify documents (business license, representative documents, trademark rights, bank accounts).
Digital and Physical Infrastructure

Register official company accounts on Chinese social networks and advertising platforms.

Complete account verification, open ad accounts, and make deposits.

Create content and tone of voice adapted to the Chinese B2B audience.

Develop naming and visuals for publications, landing pages, and ad creatives.

Consult on migrating the website to a Chinese domain and ensure correct content display.

Connect analytics and set up audience reaction monitoring.
Launch and Communications

Manage social media and publish content according to the media plan.

Review promotion conditions and integration with media and bloggers, ensuring compliance with all requirements.

Set up and launch advertising campaigns with ongoing analytics and optimization.

Build and maintain communication with targeted leads in Chinese, including initial lead processing and qualification.

Establish partnerships with local integrators, agents, and industry communities.
Scaling

Develop a growth strategy based on current analytics and campaign results.

Increase ad budgets for successful channels and optimize spending on less effective ones.

Offer solutions to reduce lead dropout rates and increase the number of qualified leads.

Expand presence to additional platforms and strengthen multi-platform coverage.

Enhance content presence, conduct A/B testing of formats, and regularly update the promotion strategy.

Who Is Go China Logistics For?

You already provide logistics services and want to enter the Chinese market.

You want to work with Chinese B2B clients but aren’t sure how to attract partners and leads.

You have tried promoting in China before but faced high competition, low brand recognition, and communication challenges.

You need a clear, technically sound market entry plan with local experts and trusted connections.

Case
Studies

UTLC

We delivered a comprehensive audit and strategy, managed WeChat and Baidu accounts, set up targeted ads, and created branded content. The result: over 20,000 WeChat followers in 5 months, more than 250 inquiries (7 qualified leads), and 1.2 million ad impressions.

Ready to increase your brand awareness and lead flow from China?

We will develop a tailor-made entry and scaling strategy for the Chinese market, considering the logistics industry specifics and your business goals. Leave a request, and we will provide a timeline, budget, and action plan estimate.