«To know one's steps is to master the Way.
Yet, Cookies shall light the road. Please, decide which marks shall remain.»
Go China FMCG Research · Strategy · Growth
Study the market — рbuild the plan — move forward with confidence!
What is it?
Go China FMCG is a complete solution for fast-moving consumer goods (FMCG) brands looking to enter and grow in the Chinese market. The goal is not just to launch spontaneously, but to secure a long-term strategic position. Our solution is built on the agency’s proven experience, structured launch model, and in-depth knowledge of China’s digital landscape.
What
your business gains?
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A full picture of the market and competitive landscape.
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A tailored FMCG brand strategy for China.
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A clear and actionable roadmap.
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A set of proven sales and marketing channels.
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A dedicated team by your side at every step.
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Bonus: industry trend report + audit of your current strategy.
We offer 4 steps
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Market Research & Strategy
Market analysis: size, growth dynamics, trends, regional specifics.
Consumer research: audience segments, behavioral insights, purchase triggers.
Visual & verbal codes: speech patterns, cultural associations, and best practices from strong Chinese and global FMCG identities.
Competitor analysis: positioning, USP, audience, values, product mix, pricing, communication strategies, and sales channels.
Digital landscape research: how Chinese consumers discover brands, interact with content and reviews, trust influencers, and which FMCG digital marketing strategies succeed.Brand DNA: positioning, messaging, naming, and identity.
Market entry strategy for China via Chinese or foreign legal entity, including:
- Selection of 2–3 priority consumer segments.
- Digital infrastructure for awareness, promotion, and presence.
- Recommended sales channels and growth tools.
- Budget and timeline forecast, KPI projections.
- Presentation of the full go-to-market strategy with clear rationale.
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Digital Presence
Launch official social media and advertising accounts (WeChat, Douyin, Xiaohongshu, etc.).
Produce, localize, and manage FMCG content.
Run multi-channel promotion: ads, influencer integrations, PR.
Conduct A/B testing, refine creatives and tactics with data.
Achieve target KPIs.
Deliver regular performance reports.
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Sales Activation
Set up and launch online stores on major Chinese FMCG marketplaces (Tmall, JD, Douyin Shop) or enter retail.
Produce localized content, design product pages, and storefronts.
Provide recommendations for logistics optimization.
Manage stores: customer service, returns, assortment expansion, trend monitoring, seasonal sales campaigns, discounts, and promotions.
Connect stores with social media through livestreaming, KOL marketing, and paid tools to drive conversions.
Analyze and optimize sales effectiveness.
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Growth & Scaling
Scale brand awareness and audience trust.
Launch large-scale livestreams and KOL campaigns.
Manage reputation and customer feedback.
Address objections and strengthen brand positioning.
Relaunch analytics to identify new growth points and adapt strategy.
Who Is Go China FMCG For?
FMCG brands entering China from scratch.
Companies that tried before but lacked structure.
Brands ready to scale their FMCG presence in China.
Teams that need a systematic approach, strategy, and expert local support.
Ready to grow with confidence?
We will prepare a step-by-step FMCG market entry plan for China, tailored to your brand, product, and target audience.