«To know one's steps is to master the Way.
Yet, Cookies shall light the road. Please, decide which marks shall remain.»
Go China Events Events. Reputation. Networking.
We organize — we promote — we attract audiences!
What is it?
Go China Events is a comprehensive solution for organizers of conferences, exhibitions, festivals, concerts, business meetings, and entertainment events who want to capture the attention of Chinese audiences, generate leads, and ensure full attendance.
We combine event management, marketing, and digital tools to maximize impact and ROI.
What
you get?
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Market analysis of the Chinese events sector and niche segments
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A tailored event promotion strategy
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Registration and setup of advertising accounts
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Landing page development for lead generation and registrations
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Full suite of digital promotion services, including collaborations with bloggers and streamers
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If needed — full “turnkey” event organization
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PR support and media coverage in Chinese press and social platforms
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Ongoing analytics and optimization of ad campaigns
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Bonus: trend monitoring and content formats proven to work with Chinese audiences
We Offer 4 Stages
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Analytics & Strategy
Researching the Chinese events market: trending formats, seasonality, and audience preferences
Competitive event analysis and digital activity review
Defining event objectives: lead generation, brand awareness, PR impact
Audit of existing digital channels
Strategy development:
- selection of target channels
- communication strategy and tone of voice
- media plan and KPI forecast
- recommendations for KOL and KOC integrations
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Digital Presence & Preparation
- Registration and verification of accounts on key platforms
- Creation of landing pages to collect registrations and contacts
- Setup of ad accounts and campaign preparation
- Production and adaptation of content (posters, promo videos, articles, announcements)
- Localization of materials for the Chinese audience
- Creative design for multiple formats (banners, videos, infographics)
- Development of a content strategy aligned with pre-event and event stages
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Participant Acquisition & Promotion
- Launch of targeted ad campaigns (lead generation and PR coverage)
- Promotion within the Baidu ecosystem (banner and search ads)
- Social media posting
- Processing incoming registrations and building the participant database
- Influencer seeding: KOC micro-influencers for broad reach + top KOLs for maximum visibility
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Special Projects & Support
Full turnkey event organization:
- Venue search and booking
- Coordination with participants and partners
- Timeline development
- Safety and medical compliance
- Permits and approvals
Event filming: scouting and briefing photographers/videographers, quality control
On-site event coordination
PR coverage in Chinese media and social platforms
Post-campaign: influencer publications from the event, KPI reporting, photo/video materials for future promotion
Who is Go China Events for?
Organizers of exhibitions, conferences, and festivals
Companies hosting business meetings, presentations, gala dinners
Music, cultural, and entertainment events
Events targeting Chinese audiences or aiming to attract Chinese partners
Brands seeking full-service support — from concept development to execution and promotion
Ready to capture the Chinese audience?
Get in touch, and we will craft a personalized market entry strategy just for you.