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Contextual (PPC) advertising on Baidu opens new horizons for business in China. As the country's primary search engine, this platform holds immense influence over the Chinese online advertising market.

China is one of the world’s largest media markets. The ecosystem blends traditional media (TV, radio, print) with digital platforms (news portals, WeChat, Weibo, Douyin). With 1+ billion internet users, online media is a must-have channel for PR and brand growth.

A bank account in China is not just a technical requirement. It is a strategic tool that enables you to:

We are an international marketing agency with experience in Asian markets. We help brands enter the Vietnamese market with adapted PR, digital marketing, and social media promotion strategies. Our experts thoroughly study the region's specifics to ensure the maximum effectiveness of your campaigns.

Mates Asia is an international marketing team specializing in supporting and promoting foreign brands in the Japanese market. Our goal is to build a strategy that combines Japanese specificity, cutting-edge digital solutions, and relevant tools to attract the Japanese audience.

Registering a company in China is a complex, multi-stage process that requires compliance with local legislation and careful document preparation.

WeChat Pay is China’s largest digital payment system. Using QR codes for instant mobile payments, it supports everything from peer-to-peer transfers to online shopping, bill payments, transportation, and even government services. The platform is designed for Chinese tourists and international businesses seeking to enter the Chinese market.

Mates Asia is an international marketing and PR agency specializing in helping foreign brands enter the South Korean market. We provide our clients with strategic and creative solutions based on a deep understanding of the local culture, digital platforms, and media landscape.

Baidu search advertising opens new horizons for businesses in China. As the leading search engine in the country, this platform holds significant influence over the Chinese online advertising market.Baidu covers over 60% of China's search engine market, with users making 6 billion daily queries. This makes search advertising an indispensable tool for companies aiming to reach a broad audience.

Entering the Chinese market requires company registration and documentation. Mates China offers comprehensive consulting services to ensure your business thrives in China.

Want to sell in China but don’t know where to start? Welcome to Taobao, China’s largest online marketplace, where millions of shoppers are searching daily for products just like yours.

With the rising standard of living, Chinese citizens have begun to travel abroad more actively. At the same time, news about the development of cooperation between Russia and China and newly signed agreements is appearing in the media. These factors are stimulating a growing interest among Chinese tourists in Russian cities.

Bilibili advertising opens up a world of opportunities for brands. To choose the right format, it’s important to understand the specifics and advantages of each option. In many ways, Bilibili ads resemble YouTube ads but with some unique features tailored to Chinese consumers.

WeChat is a popular mobile platform in China that combines messaging, entertainment, shopping, and business tools.Its unique feature — mini app— allows brands to connect with users directly inside the WeChat ecosystem.

PR involves not only disseminating information about products but also managing reputation, collaborating with media, and interacting with target consumers.

China’s e-commerce market is one of the largest in the world. Selling on Chinese marketplaces offers major growth opportunities for international brands and entrepreneurs.

Do you want to get viral in China? Not just viral —but admired, shared, reposted, and purchased? Consider a blogger tour strategy!

Registering for Alipay is a crucial step for businesses entering the Chinese market. This payment system is widely used across Alibaba platforms, websites of Chinese and international companies, and even small street vendors. For businesses, it facilitates accepting payments for goods and services.

The Chinese social media landscape is a separate universe, operating with unique opportunities and rules. Millions of active users are ready to engage with brands, but successful promotion requires understanding the specifics of each platform. Every social network in China has its own distinct features and objectives. To ensure your brand thrives, choosing the right platform is critical.

With rising standards of living, Chinese citizens have begun traveling outside their country more actively.

The Chinese electronic payment market is defined by several unique characteristics that are crucial for successful business operations in the country:

In both cases, it is crucial to have an intermediary to assist in obtaining the license and guiding the entire process.

DIGITAL REPUTATION IS ONE OF THE SUCCESS FACTORS FOR ANY BUSINESS. THIS IS ESPECIALLY IMPORTANT FOR INTERNATIONAL COMPANIES IN THE CHINESE MARKET.TO SUCCESSFULLY PROMOTE A BUSINESS IN CHINA, IT IS NECESSARY NOT ONLY TO UNDERSTAND THE SPECIFICS OF THIS MARKET BUT ALSO TO BE ABLE TO MANAGE YOUR REPUTATION IN SEARCH ENGINES. IN THIS ARTICLE, WE WILL LOOK AT HOW USING SERM (SEARCH ENGINE REPUTATION MANAGEMENT) CAN HELP BUSINESSES BUILD TRUST IN THE CHINESE MARKET.

Little Red Book is one of China's fastest-growing social e-commerce platforms. Advertising and promotion on Xiaohongshu present immense opportunities for brands, especially those targeting Gen Z consumers.

Weibo is an interactive and dynamic platform, and its users expect companies and bloggers to provide a high level of engagement and quick responses.

In China, familiar platforms like YouTube and Vimeo are also blocked. Instead, the Chinese market is dominated by local video hosting services. This article explores three major Chinese video platforms and their potential for promoting foreign businesses: Youku, Bilibili, and Xigua.

Since March 2023, interest in outbound travel among Chinese citizens has been growing fast. Daily life in China is built around mobile apps and social media, so working with travel platforms (OTAs) is a critical part of reaching Chinese travelers.

Why Market Research Matters?

Expand your business reach in China - open stores on Tmall, JD, Pinduoduo, Little Red Book, and Kaola! Leading Chinese trading platforms will help increase brand recognition, provide access to a huge consumer base, and optimize sales. Unleash your full sales potential in China with marketplaces!

In modern Chinese society, consumers are long accustomed to online shopping, and in recent years, social commerce has become the dominant trend. As a result, KOLs now play a crucial role in brand and product promotion.

China's internet market operates differently from Western markets and has its own unique characteristics. Many popular Western platforms like Google and Facebook are blocked in China, making it essential for companies entering this market to adapt to local conditions. It's important to understand that Chinese users prefer domestic platforms and services, which makes Baidu promotion an indispensable part of any successful marketing strategy in China.

News and information spread in the blink of an eye, making PR and media key tools for effectively communicating with an audience and shaping public opinion.

Douyin attracts users with its ease of use and the opportunity to become famous thanks to its algorithms. Here, anyone can create and share their hobbies and creativity in video format. This opportunity has attracted many users who have become stars overnight thanks to Douyin. Bloggers use the platform to monetise their services and develop their personal brand.

Initially, WeChat was created as an instant messaging service. Very quickly, it incorporated many functions and became a multifunctional giant, or a super-app. WeChat can be used both from a phone and a desktop.