Corporate training with Mates Asia

About

Asia has long been referred to as a market with extremely high demand and consumer power. The increasing trade volume and the demand for Western goods and services are all positively influencing the trade relations between the two regions.

However, to effectively enter and grow in the world’s largest market, businesses must build a solid strategy. The isolated Chinese internet operates by its own rules, which differ significantly from the «Western» platforms we are accustomed to.

CORPORATE TRAINING FROM THE DIGITAL MARKETING EXPERTS AT MATES ASIA WILL PROVIDE TAILORED TRAINING FOR YOUR EMPLOYEES, TAKING INTO ACCOUNT YOUR SPECIFIC NEEDS AND BUSINESS CHARACTERISTICS.

Who is this education for

Manufacturers

For those looking to export goods to Asia. We will develop a personalized training course to assess the potential demand for your products and explain how to properly adapt your brand. We will cover the main sales and promotion channels and identify relevant growth opportunities for your business in Asia.
Marketers

For those who want to attract Asian consumers to another country. For example, businesses in the HORECA (Hotel, Restaurant, Cafe) and entertainment sectors looking to be «visible» and accessible to Asian tourists. We will cover the specifics of promotion through Asian social media and share the latest consumer trends relevant to your niche.
Influencers and Celebrities

For influencers and celebrities who want to develop a personal brand in Asia. We will discuss the nuances of communication with Asian users and propose effective strategies for promotion within the Asian digital landscape.

What You Will Gain From the Training

UNDERSTANDING THE ASIAN DIGITAL

Learn about the key social networks, search engines, and other digital platforms.

DEVELOPMENT OF AN EFFECTIVE MARKETING STRATEGY

Learn how to create personalized promotional strategies that account for the specifics of the Asian market and your target audience.

ADAPTATION FOR CHINESE CONSUMERS:

Learn how to create content that is interesting and relevant within the Asian digital space.

CONFIDENCE IN BUSINESS COMMUNICATIONS:

Master the cultural nuances and rules for conducting negotiations with Asian partners.

KPI CALCULATION AND TRACKING:

Learn how to establish and use Key Performance Indicators (KPIs) to evaluate the results of your marketing campaigns in Asia.

Training programme

The training programme is compiled individually for each client and may include the following modules:

Introduction to the Asian Digital Market
Key Asian Social Networks and Registration Peculiarities
Search Engine Optimization (SEO) in Asia
Contextual and Targeted Advertising in Asia
Content Adaptation and Creation for the Asian Digital Market
Data Analysis and Performance Evaluation
Business Communication with Asian Partners

Training Format

KEY TRAINING
FORMAT:

The programme includes a minimum of two online sessions with a detailed presentation, during which experts answer all participant questions. This allows an in-depth exploration of the topic and a complete understanding of the material.

Individual
approach

The training can be supplemented with interactive assignments and analysis of specific case studies, which helps reinforce knowledge through practice and adapt it to the listeners’ real-world tasks.

MATERIALS FOR FUTURE USE

Upon course completion, you receive the presentation and all supplementary materials, which remain with you permanently and can serve as a useful reference for subsequent work.

Who Conducts the Training

The training is conducted by the Mates Asia team. The speaker is selected based on the specialization most relevant to your specific needs.

FOR b2B

Anastasiia

Business development manager

FOR B2C

Maria

Customer relationship manager

IN ANY OTHER SITUATION