OUTDOOR ADVERTISING IN CHINA

— Capture the attention of millions

Selection of the optimal advertising format
Selection and adaptation of ad creatives
Analysis of advertising campaign performance
Competitor and target audience analysis, building an advertising strategy
Preparation of necessary documents for launching outdoor advertising

OUTDOOR ADVERTISING IN CHINA

With the rising standard of living, Chinese citizens have begun to travel abroad more actively. At the same time, news about the development of cooperation between Russia and China and newly signed agreements is appearing in the media. These factors are stimulating a growing interest among Chinese tourists in Russian cities.

Attracting tourists from China has become a key objective for many major cities and regions in Russia. The desire to attract travelers from the PRC is largely linked to their numbers and their habit of making expensive purchases abroad.

For successful engagement with Chinese tourists, it is also essential to answer the following questions:

What products should be developed for them?
Which specific travelers are your target audience?
Which channels should be used to attract tourists from China?

What types of outdoor advertising are popular in China?

MEDIA FACADES

Massive LED screens on buildings in major cities. Bright, dynamic, they always capture attention. The perfect choice for brands looking to stand out.

BILLBOARDS AND POSTERS

A time-tested advertising method that has been effective for years. These structures can be found on streets, along roads, and in shopping malls.

TRANSPORT ADVERTISING

Buses, taxis, trams — they move throughout the city, reaching the maximum number of people.

LIGHT-UP SIGNS

This format is often used in commercial areas and shopping malls to attract customers.

SUBWAY ADVERTISING

Millions of people use the subway daily in major Chinese cities. This location is one of the most effective for brand promotion.

WHY CHOOSE OUTDOOR ADVERTISING IN CHINA?

MASSIVE REACH

In China’s Tier 1 cities (Beijing, Shanghai, Guangzhou, and Shenzhen), millions of people see your advertisement daily.
ATTENTION CAPTIVATING

Dynamic and bright media facades literally make people stop and look.
CONSTANT EXPOSURE

Unlike online advertising, outdoor advertising works around the clock.

WHO IS OUTDOOR ADVERTISING IN CHINA FOR?

Thanks to powerful data processing algorithms, aggregators can filter content for specific users, enhancing the quality and relevance of the information received.

HOW MUCH DOES OUTDOOR ADVERTISING COST IN CHINA?

The price of outdoor advertising depends on several factors:

LOCATION

The larger the city, the higher the cost. For example, advertising in Shanghai or Beijing will be more expensive than in smaller cities.
TYPE OF ADVERTISING

Media facades and large billboards are the most expensive, but also the most noticeable formats.
CAMPAIGN DURATION

The longer the campaign runs, the higher its cost. However, long-term campaigns often deliver the greatest results.

Got a question?

Want to increase your brand’s visibility and quickly gain leads in China? Our team can help with your promotion!

OUTDOOR ADVERTISING IN CHINA