«To know one's steps is to master the Way.
Yet, Cookies shall light the road. Please, decide which marks shall remain.»
Organizing Blogger Tours from China
A Powerful Travel Marketing Tool
- Selecting popular influencers for a tour of your tourist destinations
- Creating exclusive content about your tourist destinations
- Organizing an individual tour itinerary for Chinese influencers
Turnkey blogger tours from China — powerful marketing with a human touch
Do you want to get viral in China? Not just viral —but admired, shared, reposted, and purchased? Consider a blogger tour strategy!
We organize trips for Chinese influencers to make your business known to millions of potential customers.
This is not advertising — it is true emotion and genuine interest. In China that works better than anything else.
Why should you bet on Chinese tourist influencers?
Because they are returning — and doing so in massive numbers. China is actively traveling again after the pandemic, and the tourist flow is growing at a significant pace.
Chinese people love to share their experiences, especially on social media. What does this mean for you? One blogger can bring in thousands of new customers. Literally. In China, a blogger’s opinion is valued higher than advertising.
How do blogger tours affect brand recognition?
A bloger tour is not just a beautiful trip. It is a marketing campaign disguised as a genuine experience. When a Chinese influencer visits your location, tries your service, shares their emotions, and shares all of this with their followers — it generates significantly more trust than classic advertising.
What you get:
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Mentions on Key Chinese Platforms
Bloggers publish reviews on Weibo, Xiaohongshu, WeChat, and Douyin, where they are seen by hundreds of thousands or millions of followers.
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Powerful Content Effect
Stories, short videos, posts, live streams, and articles—all of this continues to work for you even after the tour ends.
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Increased Visibility Among Tourists
Bloggers highlight where to go and what to try — they are the ones who shape the desires of future travellers.
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Viral Potential
A successful blogger tour can «explode» — gathering reposts, comments, starting discussions, and trending. One post with a million views is not the limit.
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The Presence Effect
The Chinese user «travels» alongside the blogger, sees your interiors, hears the feedback, and observes the service. This is more powerful than any advertisement.
Your brand becomes familiar, understandable, and desirable — and this is the most valuable currency in China.
Why choose us
Deep understanding of the Chinese digital market
Strong base of bloggers with verified reputation
Turnkey organization: from concept to result
Flexible approach tailored to your budget and goals
We work with all niches
Hotels, restaurants, culture, fashion, FMCG, and more.
Where isthe Chinese audience — social media and digital platforms
Forget Instagram and Facebook — China Has Its Own Ecosystem:
WeChat
Similar to Facebook, but with truly explosive reach.A messenger, social network, and marketplace rolled into a single super-app.
Weibo
Similar to Facebook, but with truly explosive reach.
Xiaohongshu (RED)
China’s version of Instagram and Pinterest, powered by reviews and direct shopping.
Douyin
The Chinese TikTok — but more effective.
Each platform requires its own approach, and we know how to adapt content for every single one.
How We Organize Blogger Tours — Step by Step
We offer a complex turnkey solution. What does this mean?
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Sourcing Relevant KOLs/KOCs (Key Opinion Leaders/Key Opinion Consumers)
Content analysis, ER (Engagement Rate), and audience
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Concept and content plan approval
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Itinerary Creation
The itinerary is adapted to Chinese tastes
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Organizing logistics, meals, accommodation, and filming
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Monitoring KPI achievement
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Final analytics and reporting
Zero stress. Just results.
Case: How a Blog Tour Went Viral
For a tourism client, we brought in 30 Chinese influencers. Here is what we did:
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Selected bloggers with an audience of 1.5–10 million
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Analyzed engagement, reputation, and content style
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Developed a unique program: gastronomy, nature, culture
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Defined KPIs and tracked their performance
The Outcome? A viral effect. This generated tens of millions of views and thousands of comments. We saw a sharp rise in inquiries for tours to the promoted destination, along with heightened brand recognition on Weibo and RED.
Who are KOL andKOC, and Who Should You Choose?
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KOL (Key Opinion Leaders)
These individuals are opinion leaders, major influencers commanding multi-million audiences and a high degree of trust. Their posts spark massive discussions, influence trends, and can even shape public opinion. They are the partners of choice for major brands looking to instantly «shine a spotlight» on a product for a broad audience.
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KOC (Key Opinion Consumers)
These are micro-influencers and everyday consumers who have fewer followers, but who boast high engagement and a personal connection with their audience. They are trusted like friends, which makes their reviews and endorsements especially valuable for native promotion and generating a «word-of-mouth» effect.
Who should you choose? It depends on your goals:
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Do you want broad reach and a quick brand awareness effect? Bet on KOLs—they will provide visibility, prestige, and a mass reaction. They are an excellent choice for image campaigns and launching into a new market.
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Do you need sales, trust, and feedback from real users? Invest in KOCs. They are more likely to engage the audience in dialogue, spark discussions, and stimulate interest in the product through personal stories.
The best approach is a combined one
We recommend a mix of KOLs and KOCs: the former provides reach and awareness, while the latter offers «depth» and loyalty. This format allows you to cover multiple levels of the funnel simultaneously: from the first touchpoint to the decision to purchase or travel.
When selecting, we always analyze not only the number of followers, but also:
- The Engagement Rate (ER),
- The content’s themes and style,
- The audience’s geography and demographics,
- The blogger’s reputation in the Chinese information space.
This approach allows us to form a truly effective team of influencers that works for your brand as a single media mechanism.
Who are blogger tours from China particularly suitable for?
Blog tours are a powerful marketing tool that is especially effective in areas where emotions, impressions, and visual perception are important. If you want to do more than just announce yourself in the Chinese market, but instead want to launch a wave of interest, a blog tour is your strategic lever.
Tourism Industry
Hotels, excursion agencies, museums, gastronomic routes, spa complexes, ski resorts, and eco-tourism—everything that can be shown, described, and experienced fits perfectly into the blog tour format. Your location could become the next must-visit.
Educational Institutions
Language schools, universities, private schools, summer camps, exchange programs—everything related to studying abroad. First-hand videos and reports help remove barriers and build trust among parents and students.
Medical and Wellness Tourism
Clinics, preventive medicine centers, dentistry, plastic surgery, sanatoriums, Ayurveda, anti-aging programs. Reviews and the live experience of Chinese KOLs and KOCs establish the institution’s reputation as safe, effective, and high-quality.
Gastronomy and Local Brands
Restaurants, coffee shops, wineries, local producers (honey, cheese, cosmetics, textiles)—everything that can be tasted, touched, and taken home. Authenticity is important to Chinese tourists, and the blogger’s experience becomes the key to generating demand.
Development and Investments
Residential and commercial real estate, residency permit programs, apartment purchases, or participation in construction projects. When a blogger talks about a property, shows the area, and explains the nuances, barriers are lowered, and interest in the project grows.
Ready to promote your business through Chinese bloggers?
Leave a request — and we will tell you how a blog tour from China can transform your marketing.
We do not just organize a trip. We bring attention, trust, and clients.