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Business Promotion with KOLs
- Promotion on Chinese OTAs
- Competitor analysis and marketing strategy development
- Target audience identification
- Selection of the most relevant Chinese travel platform
- Promotion of tourism products on Chinese social media
Key Opinion Leader is
Key Opinion Leaders are influencers whose opinions are highly valued by large audiences. In China, KOLs are mainly active on platforms such as Weibo, Xiaohongshu, Douyin, and other digital spaces.
Most KOLs in China are under 30 years old, and their followers are primarily millennials and Gen Z.
The Value of KOLs for Business
In modern Chinese society, consumers are long accustomed to online shopping, and in recent years, social commerce has become the dominant trend. As a result, KOLs now play a crucial role in brand and product promotion.
As media professionals, they know how to attract followers and convert them into potential buyers. Most KOLs sell through live streams and other types of advertising integrations.
48%
of Gen Z consumers make purchasing decisions based on KOL recommendations
63%
of consumers trust brands endorsed by KOLs
86%
of Chinese women use social media to get shopping advice
The Impact of KOLs on Consumer Behavior
In China, where social media platforms carefully verify all registered users, KOLs are real people trusted by their audiences. When it comes to shopping — especially in fashion and cosmetics — a KOL’s opinion can strongly influence purchasing decisions.
Recommendations from KOLs are often perceived as “advice from a friend,” which means that after a review of your product, a significant number of users are ready to buy it. Moreover, live streaming is becoming increasingly popular in China and is considered the most effective sales tool today.
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Choosing the Right KOL for Your Brand
With hundreds of thousands of influencers, it is essential to select the right KOLs for your business objectives. To do so, you must first define your target audience, campaign goals, and brand values. This helps determine the most suitable social media platforms and the most relevant KOLs.
Evaluating an influencer’s fit for your product involves analyzing their social media accounts and reviewing their past advertising collaborations.
Virtual KOLs: A New Trend in Chinese Marketing
Virtual influencers represent the future of KOL marketing, and this future is already here in China. Their audiences are rapidly expanding, and more brands are partnering with them for advertising campaigns. Global names like Dior, KFC, and Vogue are already leveraging virtual KOLs in their strategies.
Benefits of Working with KOLs
Partnering with KOLs offers many advantages for promoting your business in China:
- Attracting large audiences
- Increasing brand awareness
- Boosting sales
- Leveraging their deep understanding of social media trends for marketing strategies
How to Work with KOLs
When working with KOLs, it is important to consider several factors:
- Select a KOL that aligns with your brand and audience.
- Ensure that the KOL has genuine expertise and credibility with their followers.
- Maintain transparent and honest collaboration.
KOLs play an essential role in Chinese marketing today. However, with rapid technological development and evolving consumer expectations, KOLs must continuously adapt. In the future, we can expect new formats to emerge — from more sophisticated virtual KOLs to niche influencers specializing in particular industries or products.
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We will help to promote your business in China
Contact us and we will consult you.
Contact us and we will consult you.